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A mistake commonly made is the belief that just designing a site is enough, but without the correct optimisation and submissions your site will never be found. A website that is search-engine friendly will always have higher rankings. The website optimisation will help you to attract more customers, increase the traffic and your sales.

Each major search-engine has a unique way of determining the importance of a given website. Some search engines focus on the content or wording. Some review metatags to identify who and what a website's business is. Most engines use a combination of metatags, content, link popularity, click popularity and longevity to determine a site's ranking. The procedure of website optimization ensures that a website has all of the necessary ranking criteria to appeal to the individual search-engine's needs.

1. KEYWORDs ANALYSIS/ SELECTION
We pick up keywords using tools that will tell us the best keywords for your website subject.

2. SITE CONTENT/ MAP OPTIMISATION
- Use of your keywords in the site content;
- Clear layout, clear content and no clutter (to effectively communicate your information);
- Easy navigation (making it obvious how to move between pages);
- Fast downloading pages with well-optimised images.

3. WEBSITE/ METATAGs ANALYSIS

Website functionality analysis makes sure the site meets listing criteria of major search-engines. We will evaluate and suggest modifications to make Search-Engine Friendly Structure (your site is built to succeed in search-engine rankings).

4. LINKs BUILDING/ EXCHANGE
The more links, the better your rankings. We build links via 3 methods of your choice:
- Reciprocal Link Exchange with related sites;
- One-way links from Directories and other related sites;
- Fee-based Directory submissions.

5. SUBMISSION
To the major search-engines and portals, including Open Directory (DMOZ), Google, AltaVista, Lycos, HotBot, Netscape Search, AOL Search, DirectHit, etc.

home >> website stages >>
development
promotion		 services >>
design
optimisation
maintenance		 portfolio >> contact us >>